From an early age, I can remember observing the way people interacted with objects or linked emotions to songs or movies. I always knew that my future would lie in creating things that invoke those same emotions, not knowing what those ‘things’ would be. A passion for the exact sciences in school developed a different side of my brain and allowed me to combine a love for aesthetic beauty with functionality. That, combined with having an obsession with popular culture and being a digital native, led me to a career as a creative.
After 10+ years of creating campaigns, brands, websites and apps I realised that two things make me happier than creating great work: Creating great work with great people and inspiring them to be the best version of themselves, which I now get to do as Creative Director.
I strive to be a servant leader who goes above and beyond to challenge and inspire his team but also shields it from unnecessary distractions.
Limelights is a Do Good-agency that helps companies launch movements focused on issues such as sustainability, learning/development, inclusion and diversity. In my role as Creative Director I inspire our team and our clients to think bolder and to make a difference. Clients include Booking.com, Rainforest Alliance, Rabobank and Accenture.
I joined Johnny Wonder with two missions to be accomplished. I wanted to make work that actually adds value and I wanted to play a role in building Johnny Wonder 2.0. Both goals are in progress, but I think it's been a great ride so far. We're re-building the team one step at a time and we work for clients (NS, KPN Security, Waternet, to name a few) we can be very proud of.
I joined Label A because I wanted to delve into the world of (digital) product development. And I did exactly that. I got to work for clients of all sizes and in different niches while experiencing Scrum in its most intense form. My days consisted of leading multi-disciplinary project teams, presenting work to internal and external stakeholders and inspiring the creative team to make their best work. Clients included Swapfiets, Greenwheels, PON Nederland and Verscentrum Nederland.
I joined Wayne Parker Kent to learn what it was like to design at scale. Creating the UX-framework the publisher still uses today was an amazing experience, but to be able to also flex my creative muscles as Art Director for the in-house agency was a dream come true. Working for clients like Samsung, Booking.com and FedEx taught me a lot about myself but also about what it means to work for a leading global brand.
I joined Studio Dumbar because I wanted to learn more about branding in the digital age. What better place than Studio Dumbar? Coming back from spending a year in Bali, I was recharged and hungrier than ever to embark on an amazing ride. But due to cutbacks, my contract was terminated and I had to give up on that dream for the time being.
I joined Mobgen (now Accenture Interactive) to further explore the way people interact with technology. Smartphones just entered the mainstream, so mobile apps and responsive design were new to everybody. I got the chance to work closely with developers and create apps for Shell, ABN-AMRO and KNVB.
I joined MergeMedia (now Emakina) because I wanted nothing more but to work in the creative industry. I barely knew how to draw a shape in Photoshop, but Patrick, Xander and Jeroen gave me an opportunity to learn on the job and I'll be forever grateful to them. Working for clients like FunX, NPO and Het Groene Hart gave me my first start.