I’ve had the honour to work on awesome projects together with amazing people. A selection of projects where I functioned as Lead Creative:
NS (Nederlandse Spoorwegen) is the operator of the biggest rail network in the EU. Johnny Wonder is in charge of creating content for their Facebook, Instagram and YouTube-channels. My role as Lead Creative is to challenge and inspire the creative team, ensure our high standard of quality is met, to be a sparring partner during brainstorms and to evolve the visual style of all the channels within the NS identity.
Our work for NS got awarded with Best Innovation at The Best Social Awards, a Silver SpinAward and Gold at the Grand Prix Content Marketing.
Creating a YouTube-channel filled with Android-tutorials for Samsung & Google. The goal was to raise awareness and consideration through service content. I was responsible for developing the design system, overseeing the filming and editing process and presenting the initial proposal. I'm proud to say that the design system enabled the team to produce consistent work well after my departure.
Android & You was awarded 'Best Content Marketing Multi-Year Program' at the Grand Prix Content Marketing-awards.
HUUB is a shared mobility concept owned by PON. While working at Label A the team I was in developed the concepts for the iOS and Android apps where users plan, book and pay for rides (electric cars, scooters and bicycles) in one tap. We also created the brand identity. I oversaw the concepting- and development process and presented the work to internal and external stakeholders.
Swapfiets is a Dutch startup based on a simple idea. For a fixed price a month you get a Swapfiets bicycle and they ensure your bicycle always works. During my time at Label A I was leading the design process of the Swapfiets Customer Service iOS and Android apps. I oversaw the concepting- and development process and presented the work to internal and external stakeholders.