नमस्ते

नमस्ते

namaste - I bow to the divine in you

I am a multi-disciplinary Creative- and Art Director from Amsterdam, currently moving the masses at Limelights ☞.

portrait_ash

WORK

I’ve had the honour to work on awesome projects together with amazing people. A selection of projects where I functioned as Lead Creative:

ns_halftone

NS SOCIAL CHANNELS

NS SOCIAL CHANNELS

Client: NEDERLANSE SPOORWEGEN
ROLE: LEAD CREATIVE
TEAM size: 10

NS (Nederlandse Spoorwegen) is the operator of the biggest rail network in the EU. Johnny Wonder is in charge of creating content for their Facebook, Instagram and YouTube-channels. My role as Lead Creative is to challenge and inspire the creative team, ensure our high standard of quality is met, to be a sparring partner during brainstorms and to evolve the visual style of all the channels within the NS identity.

Our work for NS got awarded with Best Innovation at The Best Social Awards, a Silver SpinAward and Gold at the Grand Prix Content Marketing.

Case study (Dutch) ☞

samsung_halftone

ANDROID & YOU

ANDROID & YOU

Client: SAMSUNG
ROLE: LEAD CREATIVE/ART DIRECTOR (Wayne parker kent)
TEAM size: 11

Creating a YouTube-channel filled with Android-tutorials for Samsung & Google. The goal was to raise awareness and consideration through service content. I was responsible for developing the design system, overseeing the filming and editing process and presenting the initial proposal. I'm proud to say that the design system enabled the team to produce consistent work well after my departure.

Android & You was awarded 'Best Content Marketing Multi-Year Program' at the Grand Prix Content Marketing-awards.

Case study ☞

huub_halftone

HUUB

CLIENT: PON
ROLE: LEAD CREATIVE (label A)
team size: 8

HUUB is a shared mobility concept owned by PON. While working at Label A the team I was in developed the concepts for the iOS and Android apps where users plan, book and pay for rides (electric cars, scooters and bicycles) in one tap. We also created the brand identity. I oversaw the concepting- and development process and presented the work to internal and external stakeholders.

Case study (Dutch) ☞

swap_halftone

SWAPFIETS APP

Client: SWAPFIETS
ROLE: LEAD CREATIVE (Label A)
team size: 8

Swapfiets is a Dutch startup based on a simple idea. For a fixed price a month you get a Swapfiets bicycle and they ensure your bicycle always works. During my time at Label A I was leading the design process of the Swapfiets Customer Service iOS and Android apps. I oversaw the concepting- and development process and presented the work to internal and external stakeholders.

Case study (Dutch) ☞

Find me on LinkedIn ☞, Instagram and Twitter ☞. This portfolio was inspired by La Gazzetta dello Sport ☞.